Small Business Saturday

Description

Created by American Express in 2010, Small Business Saturday serves as the ceremonial kickoff to the holiday shopping season for small businesses across the United States. In 2016, an estimated 112 million consumers reported shopping at small businesses on Small Business Saturday, according to the 2016 Small Business Saturday Consumer Insights Survey.¹ The day was also championed by elected officials in all 50 states and Washington, D.C.
 
Small Business Saturday celebrates the diversity of small businesses across the U.S. and the Brea Chamber of Commerce recognizes the importance of supporting small businesses, the jobs they help create, and the culture they instill in local communities.  According to the U.S. Small Businesses Administration, as of 2014, small businesses nationwide accounted for 63% of net new private-sector jobs created and represented 99.7% of
firms with paid employees.²  


1Estimates are based on consumer self-reported data from the Small Business Saturday Consumer Insights Survey by National Federation of Independent Business (NFIB) and American Express (November 27, 2016) and do not reflect actual receipts or sales.

2Small Business Administration Office of Advocacy Frequently Asked Questions, March 2014.