What you'll learn: A lot has changed in Digital Marketing over the last year. Come get the facts on how Digital Marketing sells, especially when you media mix social media, paid per click, display ads, email marketing and other online tools. Learn about the latest tools, user changes and demographics on who is using what platform in 2021. Learn how to target the right customers, maximize your budget and reach past and future customers more effectively. Learn to strategize your marketing goals as we review the different digital tools to maximize your budget and time.
You will learn how to:
• Update your knowledge on the lastest digital marketiing tools and trends in 2021.
• Determine the best digital platforms for marketing you and your organization.
• Get the latest tips on content in demand and how to grow your followers & fans.
• Use my worksheet to plan your next digital campaigns and get more results.
• Create and share content that works and use ad types that encourage action.
• How to use your customer list to reach more people like your best customers.
• Understand digital media advertising 2021 demographic changes.
• Convert social media and digital leads into customers and grow your email list.
Important Information: Make sure your email inbox allows firstname.lastname@example.org so you receive information.
This event is sponsored by SCORE OC & Constant Contact so there is no fee
Presented by Liz Harsch.
Liz Harsch of Tailor-Made Advertising has been helping small businesses make more of their marketing budget since 1988. She has been awarded by Constant Contact as an All Star Email Marketer and is Master Certified and an Authorized Local Expert to present Marketing, Email Marketing and Social Media Workshops & offers other Small Business Workshops.