Digital Bootcamp by California Small Business Development Center

Description

A four-part series to expand your online presence by launching and growing your online e-commerce store. Business owners will develop skills to drive traffic, grow on brand exposure, and reach larger audiences online while developing a strong understanding of the key elements needed to build and expand a robust e-commerce portal for their business.

Four - 1.5 hour cohort workshops, must attend all sessions!

Your Website

What you need to build your e-commerce website, from securing your domain name to the content on your site.

During this session we will cover:

• Securing your domain name
• E-commerce platforms
• Hosting platforms
• Website Content
• Blogs
• Merchant Accounts
• Return & Privacy policies
• On-site Marketing

Driving Traffic

How you can advertise your online business through different social media platforms, emails, and advertising.

During this session we will cover:

• Social Media Marketing
• Ads
• YouTube
• Email Marketing

Marketplaces

How to know which platforms work best to sell your products. Choosing your marketplaces with pricing considerations.

During this session we will cover:

• Marketplaces
• Social Commerce
• Pricing Considerations
• Groupon
• Online Directories

Scalability - KPIs for your ROI

Tracking outcomes and ensuring Return on Investment(ROI). Packing and shipping solutions, Key Performance Indicators(KPIs) for future growth and sustainability.

During this session we will cover:

• Packaging & Shipping
• Key Performance Indicators for goals and controls
• Growth & Sustainability