Digital Bootcamp by California Small Business Development Center
Date and Time
Tuesday Jan 19, 2021
10:00 AM - 11:30 AM PST
Website
Description
A four-part series to expand your online presence by launching and growing your online e-commerce store. Business owners will develop skills to drive traffic, grow on brand exposure, and reach larger audiences online while developing a strong understanding of the key elements needed to build and expand a robust e-commerce portal for their business.
Four - 1.5 hour cohort workshops, must attend all sessions!
Your Website
What you need to build your e-commerce website, from securing your domain name to the content on your site.
During this session we will cover:
- Securing your domain name
- E-commerce platforms
- Hosting platforms
- Website Content
- Blogs
- Merchant Accounts
- Return & Privacy policies
- On-site Marketing
Driving Traffic
How you can advertise your online business through different social media platforms, emails, and advertising.
During this session we will cover:
- Social Media Marketing
- Ads
- YouTube
- Email Marketing
Marketplaces
How to know which platforms work best to sell your products. Choosing your marketplaces with pricing considerations.
During this session we will cover:
- Marketplaces
- Social Commerce
- Pricing Considerations
- Groupon
- Online Directories
Scalability - KPIs for your ROI
Tracking outcomes and ensuring Return on Investment(ROI). Packing and shipping solutions, Key Performance Indicators(KPIs) for future growth and sustainability.
During this session we will cover:
- Packaging & Shipping
- Key Performance Indicators for goals and controls
- Growth & Sustainability