Social Media Sells — Facebook Ads, Instagram, Pinterest & More

Description

What you'll learn: Social Media Marketing sells, especially when you combine organic posts with paid advertising targeting past customers and prospects similar to them. Find out if you are using the right strategy to achieve your marketing goals as we review the different social media platforms, who uses them in 2020 and how to strategize to achieve your marketing goals for your business or non-profit. Learn how to make the most of your time & budget using these cost-effective tools the right way, including using your customer list to make sure you are reaching your biggest fans and their friends on the social media platforms they use most. 

You will learn how to:

• Determine the best platforms for you and your organization.

• Get the stats on who is using which platforms in 2021.

• What and when to post and promote to build your network.

• Use my worksheet to plan your next campaign and get more results.

• Create and share content and use ad types that encourage action.

• Understand social media advertising options and who responds to them.

• Convert social media leads into customers and grow your email list. 

Liz Harsch of Tailor-Made Advertising has been helping small businesses make more of their marketing budget since 1988. She has been awarded by Constant Contact as an All Star Email Marketer and is Master Certified and an Authorized Local Expert to present Marketing, Email Marketing and Social Media Workshops & offers other Small Business Workshops.