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Digital Bootcamp by California Small Business Development Center

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Name: Digital Bootcamp by California Small Business Development Center
Date: February 9, 2021
Time: 10:00 AM - 11:30 AM PST
Website: Register Here
Event Description:

A four-part series to expand your online presence by launching and growing your online e-commerce store. Business owners will develop skills to drive traffic, grow on brand exposure, and reach larger audiences online while developing a strong understanding of the key elements needed to build and expand a robust e-commerce portal for their business.

Four - 1.5 hour cohort workshops, must attend all sessions!

Your Website

What you need to build your e-commerce website, from securing your domain name to the content on your site.

During this session we will cover:

  • Securing your domain name
  • E-commerce platforms
  • Hosting platforms
  • Website Content
  • Blogs
  • Merchant Accounts
  • Return & Privacy policies
  • On-site Marketing

Driving Traffic

How you can advertise your online business through different social media platforms, emails, and advertising.

During this session we will cover:

  • Social Media Marketing
  • Ads
  • YouTube
  • Email Marketing

Marketplaces

How to know which platforms work best to sell your products. Choosing your marketplaces with pricing considerations.

During this session we will cover:

  • Marketplaces
  • Social Commerce
  • Pricing Considerations
  • Groupon
  • Online Directories

Scalability - KPIs for your ROI

Tracking outcomes and ensuring Return on Investment(ROI). Packing and shipping solutions, Key Performance Indicators(KPIs) for future growth and sustainability.

During this session we will cover:

  • Packaging & Shipping
  • Key Performance Indicators for goals and controls
  • Growth & Sustainability
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